About N2 Group
N2 Group is a Helsinki marketing communications agency group: creative, brand, PR, events, influencer and B2B marketing.
Company facts
Parent company
N2 Group’s parent company is N2 Helsinki Oy, business ID 2276351-9.
Founders
N2 was founded in 2009 by Jussi Nurmio and Alex Nieminen.
Leadership
N2 Group has two co-CEOs, Sami Salmenkivi and Alex Nieminen. Jussi Nurmio is the chair of the board.
Ownership
WPP plc, the global marketing communications group, owns part of N2 Group.
Agencies
N2 Group has seven agencies, all in Helsinki.
People
N2 Group has 136 people across its seven agencies (October 2026).
Revenue
N2 Group’s combined revenue was 22.5 million euros in 2025.
Office
N2 Group’s agencies all work at Pursimiehenkatu 29-31 A, 00150 Helsinki, Finland.
Seven agencies
For each client we put together the mix of agencies that fits their needs, and change it when the needs change. A client can work with one agency or with several through one contact.
See which agency delivers each service, or read the latest news and awards.
N2 Creative is a creative agency. It started as N2 Marketing in 2009 and took its current name in 2021. Strategy, advertising, PR, experiential and social-first campaigns.
N2 Albiino is a brand and marketing agency, founded in 2013. Brand strategy, visual identity and brand-driven marketing.
Mellakka Helsinki is a PR agency, founded in 2013. Communications, social media, influencer marketing and events. Hypement merged into it in 2025.
Mellakka Events is an event marketing agency, founded in 2021. Brand experiences, live and virtual events and spatial design.
Kollab is an influencer marketing and talent agency, founded in 2018 as Mellakka Management. Connects brands with creators.
N2 Studio is a production studio for film, still photography, podcasts and radio spots, with studio rentals.
VML Finland is a marketing and technology agency focused on B2B clients. Part of VML’s global network, formerly Wunderman Thompson Finland.
Which agency fits?
Tell us what you need, and we’ll put together the right mix of agencies for it.
History
- 2009 Jussi Nurmio and Alex Nieminen found N2. N2 Helsinki Oy becomes the group’s parent company, and N2 Marketing, today’s N2 Creative, starts work.
- 2013 Mellakka Helsinki and N2 Albiino are founded.
- 2018 Mellakka Management is founded. It is now called Kollab.
- 2021 Mellakka Events is founded, and N2 Marketing takes the name N2 Creative.
- 2023 Wunderman Thompson Finland joins N2 Group.
- 2024 Wunderman Thompson Finland becomes VML Finland, after WPP merged Wunderman Thompson and VMLY&R into VML.
- 2025 Hypement merges into Mellakka Helsinki. The deal was announced on 7 May 2025.
- 2026 Mellakka Management changes its name to Kollab.
Questions about N2 Group
What is N2 Group?
N2 Group is a Helsinki marketing communications agency group: creative, brand, PR, events, influencer and B2B marketing.
Who owns N2 Group?
N2 Group’s parent company is N2 Helsinki Oy, founded in 2009 by Jussi Nurmio and Alex Nieminen. WPP plc, the global marketing communications group, owns part of it.
Who leads N2 Group?
N2 Group is led by two co-CEOs, Sami Salmenkivi and Alex Nieminen. Jussi Nurmio, who founded N2 with Alex Nieminen in 2009, is the chair of the board.
Which agencies belong to N2 Group?
N2 Group has seven agencies: N2 Creative (creative agency), N2 Albiino (brand and marketing agency), Mellakka Helsinki (PR agency), Mellakka Events (event marketing agency), Kollab (influencer marketing and talent management), N2 Studio (production studio) and VML Finland (B2B marketing agency).
Are Hypement and Mellakka Management still part of N2 Group?
Their work is. Hypement merged into Mellakka Helsinki in 2025, and Mellakka Management is now called Kollab. Neither operates under its old name anymore.
Is VML Finland the same as Wunderman Thompson Finland?
Yes. Wunderman Thompson Finland is now VML Finland, part of N2 Group and of VML’s global network.
Is N2 Group related to n2 Group in the United Kingdom?
No. N2 Group in Helsinki is a marketing communications group. The UK company n2 Group (n2grp.com) is an unrelated technology investment group.
Where is N2 Group based?
In Helsinki, Finland, at Pursimiehenkatu 29-31 A.